The Berlin Fashion Film Festival celebrates its fifth year in – what else – style.
All this talk about post-capitalism doesn’t mean the commercial world has nothing left to offer. Early this month, prepare for more than 100 branding videos, commercials and other examples of fashion in film form, attracting some 500 industry types and filmmakers looking for exposure.
But what exactly is a fashion film, and why should we care about them? Co-founder Niccolo L.M. Montanari relishes in the ambiguity: “There’s no real definition. In my opinion, it tends to be a short film with a strong emphasis on style, that above all is emotionally engaging.” Take this year’s selection: Bruno Miotto uses sleek theatrics and the story of two breakdancers to promote sneaker company Hogan Rebel in “The Heart- breaking Tale Of Larry And Laurent Bourgeois,” and the Berlin-based Silentfilm branding company produces an entire noir crime feature with Snowroad. Other films get political: “TRUMP: For White Men” features a model lustfully reciting Donald Trump’s attributes.
Politics aside, this is definitely one fest where style rules over substance, and all the CEO talks, VIP get-togethers and “creative speed dating” might be too much of a turn-off for us mere mortals. But if you fancy yourself one of the beautiful people or simply want to check out the flashiest flicks corporate cash can buy, this is a can’t-miss.
Jun 2-3 | Alte Teppichfabrik, Friedrichshain