by Anja Wiest

April 22, 2010

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Photo courtesy of Frau Toni

Inspired by the fragrances worn by her mother – which instilled a sense of happiness in her as a child – 83-year-old Toni Gronewald fulfilled a life-long dream with the opening of her perfume boutique last November. Anja Wiest

Give your nose a holiday from the stench of city streets: at Frau Tonis Parfum, you’ll find the new scent of Berlin. Inspired by the fragrances worn by her mother – which always instilled a sense of happiness in her as a child – 83-year-old Ruhr-born Toni Gronewald fulfilled a life-long dream with the opening of her own perfume boutique last November.

Frau Tonis Parfum

Zimmerstraße 13 10969 Berlin

030 20215310

Click Here

Mon-Sat 10:00-18:00

    Lined with rows of flacons, the shop's simple but sleek white interior exudes an air of nostalgic elegance, while the many fragrances often offer a note of retro sophistication: “Veilchen” (No. 37) was inspired by the violet scent Marlene Dietrich used to wear; “Sminta” (No. 20) is reminiscent of Chanel No. 5, a perfume also invented in the 1920s. Toni’s ‘younger’ fragrances include the light and fruity “Potosi” (No. 86), the aromatic, herb-infused “Lavendelwasser” (No. 1) and the fruity “Tulpe” (No. 58), a perfect choice for springtime.

    All the perfumes are manufactured in Berlin, with oils from France. The prices range from €7 for a 7ml flacon to €79 for 100ml; eau de cologne and aftershave cost €12 for 50ml and €18 for 100ml – and you can even ‘layer’ your scent with bath salts (€2.50) and soaps (€1 to €1.50). Frau Tonis also offers customers the opportunity to invent their own perfumes: the staff is happy to help you find a suitable combination and ratio.

    by Anja Wiest

    April 22, 2010

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