Creative industries today share many similarities even though they may appear to involve different professions. The BBW University of Applied Sciences’ Management of Creative Industries Master's Program sees the necessity of a holistic approach.
“We provide our master’s students with the ideal skillset to succeed in this exciting and dynamic economic sector,” explains Prof. Dr. Malte Behrmann, the programme's initiator. “Our students aim for a leadership position in fashion, design, architecture, marketing, the games industry or in their own IT-driven start-up. We believe that master's students need oversight more than sector specific knowledge as the subsectors of the creative industries go through dramatic changes.”
Berlin is the ideal place for this. Berlin is a vibrant hub for creative industries. The German capital is world-renowned for its broad spectrum of job and business opportunities that require creative expertise. That’s why the BBW Master’s Program was created – to prepare students for roles in all branches of the creative industries, ranging from project managers, innovation managers, social media or community managers, consultants or even as founders of their own innovative start-ups.
The subjects taught stretch from branding over advanced information and communication technologies to digital intellectual property management. All in all, the Master’s Program offers hands-on skills and analytical methods to address the disruptive impact the “digital shift” is having on society, the economy and the media.
Andreas Gebhard, the co-founder of re:publica, believes that “this holistic Master’s Program is definitely needed here in Berlin.”
Experienced teachers and professors have the know-how and business track record to impart the knowledge the students will need to understand human resource methods, strategies of CCI management, strategic financial planning and controlling. The programme also encompasses the new sharing economy and community driven marketing approaches to help prepare students for the innovative business schemata of the future.