Trendsales, the Danish online fashion marketplace, is after a slice of the Mitte pop-up store pie. On May 3 they open a temporary brick-and-mortar version of their website in the studio of MadeMyDay.
If you’re sick of Ebay designer fakes, or the self-indulgent ‘creativity’ of Etsy’s sellers, then Trendsales’ temporary store might be the perfect place to browse for high quality clothes and furniture. On stepping inside, you might think you’d come into a Scandinavian apartment (and that’s kind of the point): all white-washed wood and minimalism.
All this is ultimately meant to tempt you towards the Trendsales website, where you can swap designer clothes at the ‘Shop’, browse second-hand ones at the ‘Bazaar’ and even share advice and opinions on the latest trends with fellow fashionistas in the ‘Magazine’. Whether this will be a trend that sells remains to be seen.
Trendsales, through June 1 | MadeMyDay, Torstraße 66, Mitte