• Film
  • BMW Brand / Terror

Film

BMW Brand / Terror

Directed by Richard Huffman, this film explores how associations with the Baader-Meinhof gang came to define and strengthen BMW's branding in the 1970s.

Directed by Richard Huffman, this film explores how associations with the Baader-Meinhof gang came to define and strengthen BMW’s branding in the 1970s in “BMW Brand / Terror”.